New Look, Logo for Avalon Organics

Avalon Organics has unveiled a completely “reinvigorated” packaging design and brand logo. The new look represents a modern approach to beauty, while also reinforcing the brand's strong heritage in the natural personal care category, according to the company which is part of The Hain Celestial Group, Inc.
 
This new look will be reflected in all of Avalon Organics personal care offerings including facial care, body care, soap and bath, and hair care products. While a majority of the formulas within the newly labeled packages remain unchanged, new products have been developed and several product lines have been reformulated to increase their efficacy.
 
“We're thrilled with the new direction the brand is going in. With the updated packaging and revamped formulas, the Avalon Organics brand will continue to enhance the customer's experience and lead as a brand with optimal effectiveness while meeting a strict organic standard,” said Julie Marchant Houle, vice president and general manager for personal care at The Hain Celestial Group, Inc.